FTV Management Company, L.P.
  • News
  • Insights
  • Company
  • Growing Companies
    • Overview
    • FTV Propel®
  • Global Partner Network®
    • Overview
    • Strategic Advisory Board
  • Team
  • Portfolio
Investor Portal

Search

FTV News

Independent Research Firm Cites Coremetrics as a Leader in Web Analytics

07.24.2009
Share this...
  • Linkedin
  • Twitter
  • Facebook
  • Email

Coremetrics Receives Top Ranking for Strategy and Customer Satisfaction Among Web Analytics Vendors

SAN MATEO, Calif., July 24, 2009 – Coremetrics, the leader in marketing optimization, today announced that the company has been recognized by Forrester Research, Inc. as a Web Analytics “Leader” in The Forrester Wave™: Web Analytics, Q3 2009 report (July 2009). Coremetrics received the highest score for “Strategy,” a section of the report designed to predict a vendor’s likelihood of future success. In addition, the company was cited as ranking highest in “Reference Client Strength”. Coremetrics also scored well for “Integration” (5.0 out of 5.0) and “Metrics, Dimensions, and Correlations” (4.65 out of 5.0).

Forrester cited Coremetrics for offering “oversized capabilities that include its ability to handle data efficiently, customize reporting and analysis, and integrate with multiple marketing functions.” The report also declares, “In addition to its deep customization options, Coremetrics also offers specialized functions for vertical industries, allowing for tailored data collection, best-practice reporting, and one of the industry’s only comparative benchmarks. The company demonstrates innovation in multiple areas, including its advanced multicampaign attribution analysis that captures both onsite activity and off-site impression contributions. Finally, Coremetrics clients expressed satisfaction levels higher than any other company evaluated, with perfect marks in services, responsiveness, and support, among others.”

“I’m pleased that Coremetrics is named as a leader in the Forrester Wave Web Analytics report,” said Joe Davis, president and CEO of Coremetrics. “I’m especially proud that Coremetrics customers expressed satisfaction levels higher than any other company evaluated and that Coremetrics is the highest-ranked vendor in overall strategy. We have worked closely with our clients to build out a multi-year vision of the analytics market and refine our long-term strategy so we can help marketers realize the true benefits of effective online marketing optimization.”

The Coremetrics Continuous Optimization Platform is a unique system that addresses the need to more successfully convert and retain customers online. At the heart of the platform is Coremetrics’ exclusive Lifetime Individual Visitor Experience (LIVE) Profile™, which tracks a customer’s browsing behavior over the long term, including offline information, not just the first or last click. The historical data can be used across all Coremetrics products and consequently, across all marketing campaigns to relentlessly optimize results. This data also positions businesses to serve customers highly-tailored experiences based on their individual history—on a web site, via email and across multiple ad networks. The Continuous Optimization Platform makes any online marketing program far simpler to execute and easier to understand by defining an intuitive, three-step methodology to any marketing cycle. Those three steps are Anticipate, Automate and Syndicate. All Coremetrics applications are designed to support this methodology and complement each step.

To assess the state of the Web analytics market, Forrester evaluated the offering and strategy of top Web analytics vendors across 105 criteria. Each of these vendors has a significant base of enterprise-class clients. Coremetrics was one of the leaders among the top eight vendors identified in the report, which was published on July 23, 2009.

About Coremetrics

Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.

To learn more about Coremetrics, visit www.coremetrics.com/index.php orcall 866-493-2673.

Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/company/privacy.php.

Contacts

Michela Stribling
DIRECTOR, CORPORATE COMMUNICATIONS, COREMETRICS
(650) 762-1433
mstribling@coremetrics.com

Shelley Risk
HORN GROUP FOR COREMETRICS
(415) 905-4037
srisk@horngroup.com

Keep Up-To-Date on the Latest FTV News

  • This field is for validation purposes and should be left unchanged.

SAN FRANCISCO

601 California Street, Floor 19
San Francisco, CA 94108

415.229.3000


CONNECTICUT

10 Titus Road, Suite 5B
Washington Depot, CT 06794

NEW YORK

535 Madison Avenue, Floor 33
New York, NY 10022

212.682.4800

CONTACT

General: Info@ftvcapital.com
Media: PR@ftvcapital.com

  • LinkedIn
  • Twitter
Investor Portal

© 2023 FTV Management Company, L.P.
All rights reserved.

  • Privacy & Cookie Policy

  • Keep Up-To-Date on the Latest FTV News

  • This field is for validation purposes and should be left unchanged.
Our website uses cookies that are essential for the website to work. By using the website and continuing to navigate, you consent to the placement of these cookies. Read our PRIVACY POLICY to learn more.
ACCEPT
Select Cookies
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT