Centro Rebrands as Basis Technologies on its 20th Corporate Anniversary
Centro, Inc., a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, today announced it has changed its corporate name to Basis Global Technologies, Inc. (“Basis Technologies” or the “Company”). Celebrating its 20th corporate anniversary, the Company is rebranding to position its core technology as a focal point of its automation and intelligence vision for enterprises. The Company’s vision is to develop the marketing industry’s most comprehensive, automated, and intelligent SaaS platform. Its Basis platform is composed of integrated applications that automate manual operations, standardize business processes, and improve marketing and advertising performance. It provides a comprehensive selection of buying methods across all channels and devices for all major creative types and formats. For more information visit: https://basis.net.