LiveIntent and OpenX Partner to Bring the nonID Addressable Media Solution to Marketers and Publishers
LiveIntent, the people-based marketing platform powered by the email address, today announced an expansion of the company’s partnership with OpenX. LiveIntent will officially begin delivering its Authenticated Bridge framework and nonID identifier into the OpenX bidstream. The integration empowers marketers to transact on a unique, stable, and privacy-safe identifier without dependence on third-party cookies.
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