Zoovu lands $169M to drive online product discovery experiences
The competition in ecommerce has become fiercer as the pandemic drives shoppers online. At the same time, customers have grown to expect better experiences. According to helpdesk software vendor HiverHQ, 32% of consumers want customer service to be both more responsive and empathetic. Being a service software vendor, HiverHQ isn’t exactly a neutral party, but it’s one data point among many that operations — particularly customer retention — are more difficult now compared to the start of the pandemic.
To address the challenge, Svetlana Hollerer, Markus Linder, and Martin Schliefnig co-founded Zoovu, a platform for managing “product discovery” experiences across digital channels like apps and websites. Zoovu aims to help increase the visibility of brands online by offering insights into buyer behavior, product performance, and current trends. Zoovu also structures product content and enriches it with “conversational language” to power search engines, product configurators, “assistants,” and more.
“Our AI platform helps people discover information online to make better decisions so businesses can improve sales and increase long term customer satisfaction,” CEO Rob Mullen said. “Zoovu aligns the deep insights and quantifiable results that it provides to its customer base to the operational objectives of an enterprise.”