WEBSITE

welcomesoftware.com
SECTOR

Enterprise Technology and Services
INVESTMENT YEAR

2015
STATUS

Realized, Acquired by Optimizely in 2021
LOCATION

New York, NY

FTV TEAM

Brent Fierro
Principal

Welcome

Content marketing platform to help brands grow with efficiency, agility and scale.

Investment Theme

The continued innovation and evolution of digital channels is driving demand for automation and analytics.

Recent News and Insights

Optimizely to Acquire Welcome to Help Marketers Drive Customer Experience Outcomes

12.01.2021

NewsCred rebrands as Welcome

10.14.2020

Industry Dive Acquires NewsCred’s Content Marketing Studio and Services

07.28.2020

NewsCred Survey: Data Reveals Key Challenges and Impact of COVID-19 on Marketers

04.15.2020

NewsCred Named a Leader (Again) in the Third Gartner Magic Quadrant for Content Marketing Platforms

03.26.2020

NewsCred Named A ‘Strong Performer’ in Marketing Resource Management Report 2020

03.12.2020

NewsCred Unveils “Marketing Work Requests,” an intelligent intake solution designed for Marketers, at SiriusDecisions Summit Europe 2019

10.10.2019

NewsCred Extends Analytics Capabilities For Content Marketing

09.20.2019

NewsCred, the premier sponsor at CMW 2019, showcases powerful new analytics across content optimization, team production, & pipeline attribution

09.04.2019

NewsCred Announces $20M in Additional Financing; Takes Aim at Global Marketing Transformation

07.11.2019

NewsCred Named a Leader Again in Second Gartner Magic Quadrant for Content Marketing Platforms

04.08.2019

Content Marketing Leader NewsCred Partners with Matcha to Help Small Businesses Leverage the Power of Content

02.07.2019

Interview with Shafqat Islam, Co-Founder and CEO, NewsCred

11.15.2018

NewsCred to Showcase Integrated Marketing Edition of its Leading Content Marketing Platform at SiriusDecisions Technology Exchange

11.07.2018

Storyation joins with NewsCred in strategic partnership

10.08.2018

NewsCred Launches Integrated Marketing Edition of its Content Marketing Platform with the Unveiling of Integrated Campaigns

09.05.2018

NewsCred on a mission to revolutionise content marketing

09.01.2018

NewsCred Launches Idea Lab to Deliver Data-Driven Content Ideation and Planning

08.30.2018

NewsCred Joins Marketo® Accelerate Program and Announces New Platform Integrations to Drive Content Marketing Success

08.14.2018

NewsCred Announces Speakers and Agenda for Tomorrow’s ThinkContent 2018

06.05.2018

NewsCred Recognized as a Leader in New Gartner Magic Quadrant for Content Marketing Platforms

04.11.2018

NewsCred Announces Winners of Its 2018 Top 50 Awards, Recognizing the 50 Best Brands Utilizing Content Marketing to Improve Their Business

01.29.2018

Forrester Ranks NewsCred as the #1 B2B Content Marketing Platform

01.25.2018

ContentOro and NewsCred Partner Bringing the Power of Books to Enterprise Content Marketing

12.12.2017

Cisco, HP, Estee Lauder, Shell and More of the World’s Leading Brands to Present at NewsCred’s ThinkContent London

11.15.2017

NewsCred in Econsultancy: A day in the life of… a content strategist

11.13.2017

NewsCred Ranked Number 333 Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™

11.09.2017

Independent Study Highlights the Total Economic Impact of NewsCred for Enterprise Content Marketing

11.06.2017

NewsCred named to EContent’s 100 Companies That Matter Most In The Digital Content Industry

11.01.2017

NewsCred CEO and Co-founder Shafqat Islam to Speak on the Science of Content Marketing and How to Drive Tangible Business Results at The World’s Largest Content Marketing Event

09.05.2017

NewsCred Unveils The Content Marketing Maturity Index (CMMI), Bridging the Gap for Marketers in Proving Content

07.24.2017

NewsCred in Entrepreneur’s Top Company Cultures in 2017

02.21.2017

NewsCred: The One Thing That’s More Important Than Money When it Comes to Startup Success

02.07.2017

NewsCred: 10 marketing predictions for 2017

12.21.2016

NewsCred Adds Major French Publisher, Société Éditrice Du Monde to Prestigious List of Content Partners

11.16.2016

NewsCred Ranked Number 118 Fastest Growing Company in North America on Deloitte’s 2016 Technology Fast 500™

11.16.2016

NewsCred: #35 of 100 Best Medium Workplaces – Fortune

10.12.2016

NewsCred Named One of the Country’s Best Workplaces in Advertising & Marketing; Hires Experienced Global SVPs in Sales and Customer Success

08.22.2016

NewsCred Survey Reveals Marketer Disconnect: As Consumers They Rely On Content To Make Purchase Decisions, Yet Nearly 50% Of Their Budgets Still Go To Traditional Advertising

06.21.2016

NewsCred Integrates With Marketo To Drive Lead Generation, Nurturing, and Sales Through Content Marketing

05.09.2016

NewsCred Named #26 Fastest Growing Companies

11.15.2015

FTV Capital leads $42 Million Growth Equity Investment in NewsCred

09.02.2015

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